The Avenue is one of Sheffield’s leading salons providing high quality hair and beauty treatment. In support of its refurbishment and its new positioning of attracting a broader client base, we were briefed to develop a brand identity that would create a positioning of sophistication and quality across all its branding materials and accessories.
The brand device was developed using the classic colours of black and cream on a light serif font. This formed the basis of an elegant and sophisticated brand image. The brand device was then taken and applied across all platforms including the website, external signage, window branding, literature, promotional leaflets and hairdressing accessories, including hair towels.
The Avenue opened in 2009 fully branded and ready for business and continues to draw in customers of all ages from Sheffield and surrounding areas.