Blink and you'll miss it

I find that it’s the small things in life that have the biggest impact on us all. It’s a smile, the words we use, our friends, the gadgets we have, the ‘thingamabobs’ or the ‘whatchamacallits’ that we surround our lives with.

Do we take design for granted… I think we do. I think that design has enriched our lives and it continues to do so.

Design – it really is a broad term.

For the web obsessed (or webmaster/coding ninjas as I like to call them), the first thing that comes to mind might be graphic design, but there are so many other spaces that this word enriches. Whether we’re aware of it or not, design surrounds us, and can be found in the tiniest of places and items.


Here are just 5 examples, (there are many more), that ‘Design’ has changed forever, and the better in my opinion.

Fashion – The Bikini - So simple yet so powerful, how the tiny garment became a design icon for women

Interior Design – How great design layout embraces the family

Prosthetics – Robotic exoskeleton that gave the immobile mobility

Architecture – How structures have made us look to the sky 

and finally it goes without saying..,

Mobile technology – who’d have thought we could have everything we need in the palm of our hand.

Great solutions, stories and ‘design’ take time, they take consideration, they take planning, passion and thought to get right.

‘Time’ is something our clients really don’t understand in this age of immediacy. ‘I want it now’ is a phrase so readily used, but what I would say is, ‘With a little extra time we can give you something you actually need, you’ll love it, you’ll use it and you’ll adapt it… it will last forever.’

So, if you were to blink, you really might miss it and this can be seen in OK GO’s video ‘The One Moment’.

Skill, thought, passion, a great design idea and time made this video truly what it is.

"The song is a celebration of those moments in life when we are most alive," he said. "Humans are not equipped to understand our own temporariness; it will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting."

"For the video, we tried to represent this idea literally — we shot it in a single moment. We constructed a moment of total chaos and confusion, and then unravelled that moment."